A practical, soul-aware business course for entrepreneurs who want a clearer plan, better marketing and sales, useful tech and AI, and a business that does not take over their life.
No fake urgency. No “10X everything.” Build what fits the mission, the market, and the life you actually want.
Give me five minutes. I’ll show you what Big Simple Business is really about — and why I think there’s a better way to build.
5 minutes • Big Simple Business with Trace Haskins
These are the real problems entrepreneurs keep trying to solve—not someday, but now.
More profitable. Easier to explain. Easier to sell. Easier to run. Better for the customer. And built to support your life instead of taking it over.
Most entrepreneurs are drowning in tactics: funnels, AI, content, offers, ads, websites, pricing, sales scripts, automations, branding, team, money.
None of those tools are bad. The problem is trying to build all of them at once—without knowing what matters now.
Not just more ideas. Not another folder full of notes. You’ll have clearer decisions, simpler systems, practical tools, and a much better sense of what to do next.
Not six disconnected modules. Each phase answers the question the next phase depends on.
Get clear on what you want the business to make possible—financially, practically, emotionally and spiritually—so success doesn’t become another box.
Build enough structure to operate responsibly without burying yourself under software, legalese, tools and complexity.
This is where your inner vision meets the market. Choose the vehicle, find the people, test the idea, then shape an offer around evidence.
Build a clear doorway into your business, sharpen your message, create attention responsibly and make it easier for a real person to take the next step.
Scaling is not “more of everything.” It is identifying what works, protecting the customer experience, removing constraints, and adding leverage deliberately.
Revenue is not the finish line. Learn to move from business income toward personal stability, ownership, long-term thinking, generosity and a life that can breathe.
Big Simple Business includes practical guidance on technology and AI throughout the course—not as a side topic, but as part of how a modern business can work.
You will learn where tech can save time, where AI can help you think and create faster, and where a human still needs to make the call.
At first, I had real hesitation about AI. I did not want technology to replace thinking, creativity, relationships, or the human side of business.
Then I started using it in a better way.
Not to hand over my judgment. Not to fake expertise. Not to remove the human. I started using AI to organize ideas, test thinking, speed up research, improve workflows, create faster, and get more done with less friction.
Over time, I went from cautious to genuinely loving what these tools can make possible when they are used with intention.
That is the approach inside Big Simple Business: let spirit lead, let humans decide, and let technology do the work it is good at.
Big Simple Business does not ask you to choose between intuition and evidence, purpose and profit, service and sales, or freedom and responsibility.
Model, pricing, economics, structure, operations and growth.
Positioning, message, content, authority, funnels, leads and attention.
Offers, value, listening, objections, decisions and ethical conversion.
Purpose, intuition, alignment, Human Design, enoughness and the life behind the business.
You are also not learning in a vacuum. Throughout the course, I point you toward additional videos, ideas and perspectives from people and organizations I have learned from across entrepreneurship, offers, marketing, sales, systems, AI, money, wealth and personal growth. You can learn from all of them—without having to build your business exactly like any of them.
The course also references selected educational channels and specialist resources where useful. These are educational references and supplemental learning recommendations only; no endorsement, partnership or affiliation is implied.
Big Simple Business is about building the right one.
I have built, marketed, operated and advised businesses at the million-dollar and multi-million-dollar level.
I believe the right person should be able to do this work even if $1,497 is not the right investment for them today.
Choose the amount that feels honest for your current situation and the value you see here. If you can comfortably contribute the suggested amount—or more—you help make this work available to someone who needs a lower entry point.
Everyone gets the full course. No stripped-down version. No shame. No awkward explanation.
Minimum contribution: $97 • Suggested contribution: $497 • Full value: $1,497
You probably do not need more convincing. You may just need to know whether this will actually fit you, your business, your time, and the way you want to work.
Both. If you are starting, Big Simple Business gives you the path in the right order so you do not waste months building things you do not need yet. If you already have a business, the same six phases help you see where complexity, weak fundamentals, poor messaging, broken systems, or simple misalignment may be holding you back. You do not have to start over. You figure out what actually needs attention.
That is exactly what I do not want this to become. Big Simple Business is not designed around collecting more concepts. It is designed around decisions and action. The goal is to help you simplify what you already know, identify what matters now, and turn it into something you can actually use. Every lesson also includes an AI tool or prompt to help move from learning to doing.
Then you may be one of the people this was built for. You do not need to fix marketing, sales, tech, money, operations, content, AI, and your entire life this week. The method helps you identify what is actually broken, what can wait, and what the next right step is. Less noise. Fewer simultaneous priorities. More useful movement.
You do not need the answer before you begin. The early phases help you clarify the life you want, your strengths, the kind of work that fits you, the people you may want to serve, and the opportunity worth testing. We combine inner direction with real-world evidence rather than asking you to blindly “follow your passion” or copy somebody else’s model.
That is a very real reason to go through this. Success can create its own trap. You may have customers, revenue, team, and responsibilities while quietly realizing that the machine you built no longer fits the life you want. Big Simple Business helps you look at what should stay, what should change, what should be simplified, and what you may be ready to stop doing.
It can help you build the pieces that create them: a clearer market, stronger offer, better messaging, useful content, lead-generation channels, funnels, trust, and a sales process based on listening and service. There is no honest course that can promise you a specific number of leads or sales. What I can give you is a much clearer system for understanding why people are—or are not—finding you, trusting you, and buying.
Yes. In fact, that is part of why I made it. You do not need fabricated urgency, fake scarcity, inflated promises, or a personality transplant to sell something valuable. The course teaches marketing and sales as clarity, communication, evidence, recommendation, trust, and service. You still need to ask for the sale. You just do not have to become someone you dislike to do it.
No. One of the goals is to make technology feel less mysterious, not more. We look at what tools are actually useful, what each type of tool is for, what you need now, what can wait, and what you can ignore. You do not need to become a developer or build a giant software stack. Tech should make the business simpler.
The course does not depend on one trendy AI app. You learn practical ways to use AI for thinking, research, offers, messaging, planning, content, systems, decisions, and execution. Specific tools will change. The underlying skill—knowing what to ask AI to do, what not to delegate, and how to judge the output—will remain valuable. Every lesson includes an AI tool or prompt so you can use the technology immediately instead of staring at a blank chat box.
It will help you do a surprising amount of the work faster, but it should not replace your judgment. My philosophy is simple: let spirit lead, let humans decide, and let technology do the work it is good at. AI can help organize, analyze, research, draft, brainstorm, and build. You remain responsible for truth, ethics, customer understanding, relationships, and final decisions.
It is a real business course with a genuine spiritual side. We talk about offers, marketing, sales, systems, money, technology, and execution. We also talk about purpose, intuition, alignment, and Human Design as useful lenses. Spirituality does not replace customer evidence, math, responsibility, or doing the work. Spirit leads; the mechanics are the tools.
No. Human Design is included as an optional lens for understanding how you naturally make decisions and work best. You do not need prior knowledge, and you do not have to believe in or use every part of it to get tremendous value from the business method.
You can move at your own pace. I would rather you complete one lesson, make one useful decision, and implement it than binge-watch the entire course and change nothing. This is designed to become a working companion to your business, not another race to finish content.
Then do this differently. Do not make “finish the course” the goal. Make solving your current business problem the goal. Start with the path, work through the lessons in order when you can, and use the action work and AI prompts to create something real as you go. Progress matters more than completion theater.
Then the question may be less about whether the business can make money and more about what that success is costing you. Is the business simple enough? Is it profitable enough? Does it depend on you too much? Is the team helping? Are you building wealth outside the business? Do you actually like the life the business created? Big Simple Business is not only about getting to revenue. It is about building the whole thing better.
You get a clear sequence and practical frameworks, but not a cookie-cutter business. That is intentional. Your market, strengths, resources, life, and opportunities are different from mine. The method gives you a structure for making better decisions instead of pretending the same blueprint is right for everyone.
The full value of Big Simple Business is $1,497. The suggested contribution is $497, and the minimum is $97. Choose the amount that feels honest for your current situation and the value you see in the program. Everyone gets the same complete course.
Because access and value are two different questions. I do not want to pretend the work is worth less simply because someone is in a season where $1,497—or even $497—is not the right investment. People who can comfortably contribute more help make it possible for someone else to enter lower. The minimum keeps an exchange in place. The choice keeps the door open.
No. Same lessons. Same tools. Same AI prompts. Same program. Your contribution changes the exchange, not the quality of what you receive.
Use the course. Get value from it. Build something better. That is the point. Pay What Feels Right is based on an honest decision today, not guilt tomorrow.
Do not join because a countdown timer scared you. Ask yourself a simpler question: are the problems this course addresses costing you time, money, energy, clarity, or freedom right now? If yes, this may be useful now. If not, keep the page, think about it, and make the decision that feels responsible for you.
Clarity. I want you to stop feeling like there are a hundred things you should be doing. I want you to understand the business you are actually trying to build, have practical tools for building it, use AI and technology without being intimidated by them, and be able to identify your next right step. The business should serve your life—not quietly consume it.